Posted By : David Freeman, 19-Dec-2006, 10:03am
I have rants about PC:
1. If you are a direct debit subscriber, which I have been for years, your copy turns up month after month year after
year as promised at the ever increasing rate. But, if you subscribe anew, for 1 year, then you get a nice set of
pliers, or screwdrivers or somesuch. Makes me want to subscribe and cancel, subscribe and cancel. Flies in the face of
'loyalty' doesn't it??
2. There have been staff changes and losses over the last few years and freelance contributors have been reduced in
number. Younger journos have appeared and old stagers have gone, which is sad as old heads are useful in our hobby. It
is not for me to comment on the professionalism or commitment of the new people, and indeed fresh, new, ideas are
always needed in a long lasting magazine such as PC, but as has been said before, our hobby appeals predominantly to
the over 21s, in the more 'hands on' and 'affordable' sector, and the writing perhaps should take cognisance of this
fact. For me, as an avid reader of every word, and not just of the cars which I own or have a particular interest or
history, it should be balanced with focussed storylines which are filled with background facts and figures and lots of
Practical Classic advice. Humour is absolutely essential and good writing is NEVER wasted.
3. Today I received my new copy. There have been changes in the design which includes the size of the typefaces and the
colours and layouts of banners, headers, block underlays etc. I am over 45 and my eyes just can't cope with the tiny
size of print used in some articles. The block underlay colours used overprinted by low contrast type, rather than a
more distinct print, makes certain bits extremely difficult to read, even with glasses. (The 'Dart' article and inserts
are a case in point). Pastel colours may be trendy but not every new design fad works. I work as a television producer
and it smells of a classic problem we have with computer designers with little TV experience, who design using, smart,
high density Mac monitors and have little idea what a domestic tv with lousy 72 DPI resolution can handle. Printing
techniques have improved and for sound business reasons editorial must be compressed into fewer and fewer pages and
advertorial increased (which seems to be approaching, or has passed, 50% of the mag), but to antagonise your core
readers is dangerous.
4. I am married to the idea that to change and develop is a good thing, but fiddle with your brand at your peril. The
'Beano' and 'Marmite' are classic examples of brands which attempted to change their 'look' and promptly returned to
the one everyone loved and understood when sales fell dramatically. PC, please don't destroy the years of instant
recognition and loyalty by changing the iconic cover of the magazine!
5. As far as content is concerned, the editor is in charge. He is the arbiter of good and bad ideas, which products,
vehicles and special themes to feature. The readership will decide if he is doing a good job. One thing is absolutely
clear to me, is that vehicles can be dangerous when not correctly maintained. Engineering tests and MOTs are there for
a reason. I fell over when I read the advice on Triumph trunnion 'greasing'. No amount of pleading by an editor is
going to cover the fact that this was a fundamental, and safety critical, mistake. Damn good job the writer isn't a
surgeon, I say.
I shall now get off my soapbox and into my toolbox for a couple of happy hours under a wheel.
Cheers and Chrimbo geetings to all.
David F
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Posted By : Kevin Rochfort, 19-Dec-2006, 11:02am
Hey, don't knock the new (February) issue of Practical Classics - I'm in it, along with my RBRR Acclaim (at the
bottom of page 16)
Whoooo hooooo !!!!!!
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Posted By : Vin Poonwassie, 19-Dec-2006, 11:26am
Dude, scan it in for those of us too cheap to buy it and to afraid of the cold to go to WHS to see it on the
shelf..... (whoever those people might be....)
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Posted By : John Davies, 19-Dec-2006, 12:09pm
The FEBRUARY issue?
It's not even January yet.
I know you're superfamous and all that, Kevin, but transgressing the laws of time and space?
John
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Posted By : Kevin Rochfort, 19-Dec-2006, 12:50pm
It landed on the doormat yesterday. It would have been Friday or Saturday, but it had to go via the Royal
Mail redirection service to my new abode.
It's not only myself who is in it, but also your good self - unfortunately only half of you, but still
recognizeable (just). It looks like Vin was cropped off the edge of the photo, which is about 1.5" wide
!
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Posted By : John Davies, 19-Dec-2006, 03:44pm
O Time Lord Kevin,
All is explained.
Well, sort of.
On the PC website you can see "Our next issue", January 2007 (!!!)
"available from November 20th"!!!!!!!!!!!!!!!!!!!!!!!
So I'm sorry, Kevin, you're demoted to just Doctor's Assistant, travelling in the Tardis that is
Craptical Plassics.
JOhn
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Posted By : Ian Osprey, 19-Dec-2006, 09:36pm
.... and I got an e-mail into spotters corner. Well, a bit of my e-mail.
I do agree about the new layout. Looks good lying open on the table, but god forbid you try to read it
in anything but full daylight!.
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Posted By : Danial Phoenix, 19-Dec-2006, 10:08pm
might as well say my bit. I bought it 3 times in last 4 months, found it full of newer cars and not
many Real classics. was overpriced and nothing information wise i couldant have got from a manual,
was hoping for more readers cars, restortion stories and a nice range of older cars of all styles
modified/origional/updated origionals. is there one like this?
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Posted By : Chris Taylor, 19-Dec-2006, 11:57am
Although 'twas me started this thread (and the title was a joke with a friend over 20 years ago, and was originally
something of a term of endearment believe it or not) I have to say that I am becoming disappointed with ALL the
classic car mags. While to some extent I suppose after some 20 years one can expect to see similar stuff
regurgitated, the modern trend to have a full size article spend much its time talking about the car's style, which
we can all appreciate from the (consistently good) photos, there is much less about how the car drives and any
decent writing on its technical features; I want to know how they work, and how well they actually do the job they
were designed to do, and how well they have stood the test of time.
Sadly there is little attempt at this, and sometimes when it's attempted they get it wrong.
I suppose it is a sign of the times that so much of some mags is filled with adverts, but there are still
interesting cars that I have not seen an article on for many years, if ever; Riley Pathfinder, Lancia Flavia,
Amphicar, AC Greyhound, Alfa 2600, Fiat 2300S (VERY attractive), the "other" Issigonis designs besides Minor and
Mini. And almost the whole of the pre-WW2 scene seems to be left to "The Automobile" for a period with SO much
variety and scope. I am sure we can all produce our own wishlists.
Fortunately one gets plenty of the techy stuff on this message board (although sadly less in the Courier) and as
long as I can oggle the pretty pictures in the newsagent, I can save my money (and save a tree or two!!).
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Posted By : Jon Morton, 19-Dec-2006, 12:16pm
Well it would seem that CP are watching this thread. It might be worth venting a bit more then emailing the
editor to have another read.
There would seem to be enough info from members on this board to do a yearly bumper glossy Magazine. It could
be a nice way to add some coffers to the TSSC bank account.
Jon
P.S: I agree about the decline of techi bits in the Courier, although undoubtedly a wonderful publication, I do
find the most well thumbed ones are those with great technical info, like the resent tech article about
distributors.
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Posted By : George Ralph, 19-Dec-2006, 12:44pm
I think an indication of where all these mags are going (or coming from) is illustrated by the contributors
own cars. VW Golfs, E30 banger BMWs etc......'Nuff said!